MITCH MCLACHLAN

Director of Consumer Insights & Data Analytics @ Shinola

Mitch joined Shinola Detroit in 2014, built its digital performance marketing practice, and now serves as Director, Consumer Insights and Data Analytics. Previously at Walgreens, Mitch led a team developing creative for its omnichannel marketing and loyalty programs. Mitch’s past professional experience includes video production, digital marketing, and technology consulting for Roche, Abbott Laboratories, Life Fitness, and The American Bar Association.