EVP of Performance Marketing @ MRM-McCann

Subu Desaraju is a seasoned digital marketing leader with over 20 years of industry experience at leading agencies and strategy consulting firms. Through his career he has worked with Fortune 100 firms at the intersection of business strategy, analytics and marketing technology.

Subu’s expertise resides in developing transformational marketing initiatives enabled by data driven insights and delivered through marketing platform innovation. His experience spans digital performance marketing, CRM, e-Commerce and emerging media. Subu has delivered differentiated and results oriented marketing solutions powered by data for clients across automotive, financial services, media, telecommunications and travel. Subu currently heads the mid-west Performance Marketing and Analytics practice at MRM//McCann. He holds an MBA from the Stern School of Business, New York University and a prior Masters/B.E in Computer & Information Science.